I don’t know if it’s the synergy or it being a nice round number, but 2020 does have a positive ring to it. The prospect of a shiny, new fresh year gives a sense of hope and optimism; a chance to reflect and review the lessons learned of the past year and focus on plans and aims for the next 12 months.

How will you attract and convince customers, internal or external, to buy into you if they can blatantly see you have no faith in the service your selling?