Do you copy?

When it comes to writing content that is engaging, connects and conveys the message you want to your intended target market, it isn’t as easy as just picking up a pen and jotting a few words on paper.

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What a year..

It’s been a huge learning curve, not just in terms of the practicalities of setting up and running my own business, but personally too. I’ve learnt things about myself, my motivations and drive, what I love doing, what I excel at, and what I need to work on. It’s been an eye-opening rollercoaster to say the least!

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How to make your events, event-full

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.

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Finding the How to your Why

Whatever organisation, those leading the charge and having a clear purpose of why, play a key role in the success or failure of any business. Having a team that believes they can run with your vision and make the magic happen is what will really make a difference and not only put a big smile on your face, but your customers too!

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Sharing is Caring

When a marketing or PR campaign goes viral you know it’s stirred up a hornet’s nest of emotions with the public. Whether it be humourous, scandalous or emotive it resonates on such a level that millions of others collectively share a similar reaction and response.

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When social media stops being lush

With an online community in excess of 1.2 million, it’s a surprising move by Lush to remove itself from social media, especially  given how many companies have done the complete opposite, and chosen to put all their bath bombs in the digital basket. The decision has left many asking what the heck are they playing at?

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What is your pricing strategy?

Working out how much to charge for your products or service is a key decision process that will have an inevitable impact on the success of any business.

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Inspiration and influence #IWD2019

On International Women’s Day I’ve picked out my top 5 lessons and memories involving five great female colleagues that have really inspired not only my career path, but my growth as a person – going from a care free graduate to a mum of two and female entrepreneur.

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Long live local media?

Despite all the emotion and apparent logical argument around local news provision, there is the bigger argument it appears when it comes to what makes financial sense. What seems ‘a nice to have’ local service quickly loses its place at the table when the financials don’t stack up and streamlining services from within the M25 is the ‘competitive’ thing to do.

It paints a bleak picture for a time when more than ever the London centric view of the world is being challenged.

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So much choice, so little return?

It’s often a dilemma for many companies. They know they need to promote their business, connect with customers and develop their brand, but deciding how to go about it and be able to quantify a return on any investment, can be a difficult decision process fraught with disappointment.

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Adding Marketing to the Mix

Having worked in marketing my whole career, I’ve seen first-hand how it can fall under several remits within an organisation, which range from the sublime to the ridiculous, and consequently has a big impact on the success of the business.

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Who is the star this Christmas and who’s the turkey?

The launch of the TV Christmas advertising campaigns has become a fiercely anticipated annual event, especially when it comes to the John Lewis advert; Will they produce another master piece? Will it be an emotional tearjerker? Will the song be the Christmas anthem of the year? Who will rival them in the creative stakes?

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How to make your story hit the headlines.

Promoting your business through targeted PR is a great way to raise your profile, increase brand awareness and attract new customers. But how do you get your story featured in the media? We caught up with an award winning journalist to find out what makes a press release stand out for all the right reasons.

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My first 100 days in the Bevic Office.

They say time flies when you’re having fun, or in my case launching a new business. 100 days have passed in a blink of an eye since Bevic Marketing Services Ltd officially launched. Here’s my top 10 highlights, lowlights and discoveries, that have all made the journey that bit more interesting.   

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Making the magic happen – when Marketing and Creative unite.

The relationship between marketing and the creative team is one that needs complete trust and understanding. How do you ensure the two teams work together to ensure the best results?

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Why your brand is so much more than just your logo.

Unreturned calls, poor service. rude staff and lack of engagement is again going to create a judgement on your business brand. At this point, it really doesn’t matter how brilliant that business name is, or the fabulous design. Your brand is damaged and there’s a heck of a long road back to recovering lost or disgruntled customers.

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