Time for a Marketing Refresh?

When was the last time you gave your marketing a proper check-in?

We know how it goes. You set everything up, you get busy serving customers, and before you know it… 6, 9, 12 months have flown by. But in today’s fast-moving digital world, leaving your marketing untouched for too long can hold your business back.

That’s why we always recommend a 6–12-month refresh cycle. It keeps your brand looking sharp, your content working for you, and your business easier to find online.

Here’s what to focus on when finding time and resources can be a challenge:

Website Check-Up

Your website is often the first impression a customer has of your business so it needs to feel current and trustworthy. A site that is up-to-date, and easy to navigate instantly builds trust and shows potential customers that you’re invested in what you do.

On the other hand, a site that hasn’t been updated in months (or years) can unintentionally send the opposite message — even if your business is thriving behind the scenes. That’s why a regular review is essential.

A refresh might include:

• Updating your services or portfolio.

• Refreshing images & messaging.

• Tweaking SEO to stay visible.

• Checking links, forms & functionality.

• Checking the back end to make sure plug-ins are updated and any errors are fixed.

Even small tweaks can create a big lift in enquiries and conversions and improve your search visibility.

Social Media Tune-Up

Social media changes fast and so do your services and your audience. What worked six months ago might not be as effective today, so giving your social presence a regular refresh helps you stay relevant and engaging.

Use your refresh to:

• Review profile photos, bios & highlights

• Ensure contact info & links are correct

• Remove outdated posts or update pinned content

• Evaluate what content is performing best

Consistent social media helps you stay relevant and connected. Think quality rather than quantity and always remember to focus efforts on the platforms where your customers are; don’t get distracted by new platforms that don’t serve your business or customers.

Email & Customer Communication

If you haven't revisited your email marketing in a while, you're likely missing opportunities. Email is still one of the most powerful ways to stay in front of your audience but only if it remains aligned with your current business goals. Over time, customer needs evolve, designs become outdated, and messaging can lose its impact. A quick refresh can breathe life back into your campaigns and lead to better results.

Consider:

• Cleaning your subscriber list.

• Updating templates & branding.

• Reviewing your automation sequences.

• Testing new subject lines & call-to-actions.

Freshened emails means better open rates, more clicks, more leads.

Canva have just released a new email design tool that could help create branded, attractive emails. 

Local Listings & Reviews

If you serve a local area (or multiple), keeping your business details accurate everywhere matters. An optimised Google Business Profile gives your brand visibility both online and offline and improves your credibility. You can also directly engage with your customers through reviews and feedback.

Review:

• Google Business Profile.

• Apple Maps, Bing, Yelp & niche directories.

• Reviews & responses.

• Opening hours, contact details & imagery.

This is one of the quickest ways to boost local enquiries,  yet so many businesses overlook it. Making sure all your information is up to date and doing a weekly update doesn’t take long, but it makes a huge difference.

Next Steps

Think of a marketing review like seasonal maintenance: you wouldn’t let your website, social media, or email campaigns run unchecked for years. A bi-annual or annual refresh ensures your marketing foundation is strong and effective.

If life and business have kept you busy and it’s been a while since you checked in with your marketing, we’re here to help.

At Bevic Marketing Services Ltd, we offer practical, tailored marketing support that grows with your business — whether you need a one-off refresh or ongoing management. A power-hour can be a cost-effective use of 60 minutes to get some fresh ideas and another professional perspective on your marketing activity. Or if you’re looking for more of a deep dive into your business, your customer base, and marketing activity, our workshops could really help.

Get in touch at vicky@bevic.co.uk for further information.