Bevic Marketing & PR Case Study:
Driving Growth Through Strategic Marketing
Client: RJC Plant Services Ltd
Industry: Grab Hire, Sweeper Hire & Plant Services
Services: Social Media Marketing, PR, Website Development, Award Recognition, Charity, Print Materials
The Challenge
When RJC Plant Services Ltd partnered with Bevic Marketing Services Ltd six years ago, the business had ambitious growth plans. While the company had built a strong reputation for delivering reliable grab and sweeper hire services, they wanted to increase brand awareness, strengthen their digital presence and position themselves as one of the leading providers in their sector.
The objective was clear: build a marketing strategy that would support long-term business growth, generate greater visibility and reinforce the company’s reputation within the construction and plant hire industry.
The Solution
Bevic Marketing Services developed and delivered an ongoing marketing strategy designed to grow RJC Plant Services’ profile across multiple channels.
Social Media Marketing
A consistent presence has been established across Facebook and LinkedIn, with a focus on creating engaging, informative and industry-relevant content.
By showcasing projects, team achievements, company updates and community involvement, the business has significantly increased its online engagement, with social media content generating hundreds of thousands of views and helping to build a loyal audience across both platforms.
A mix of educational, branded, community and humorous content through images, video and branded graphics has enabled a consistent presence that has continued to grow brand awareness aligned with company values.
Public Relations
Strategic PR campaigns have played a major role in raising the company’s profile beyond the construction industry. As a result, RJC Plant Services has secured media coverage across regional and national platforms, including television, radio and print.
This consistent media exposure has strengthened the company’s reputation and increased awareness amongst customers, partners and the wider community. PR campaigns have centred around the company’s value of ‘Giving Back’ and their charity work. From charity calendars to random acts of kindness, big builds, Christmas present collections, and drive-thrus, the consistent momentum of creative campaigning has enabled a steady media presence every year.
Media appearances have included:
Giving Something Back
Church Fenton Defibrillator
Local Football Team Sponsor
RJC Jolly Drive Thru
The RJC Charity Calendar 2025
Award Recognition
A targeted awards strategy has helped showcase the company’s achievements, people and community impact.
Over the past six years, RJC Plant Services has received recognition through a wide range of prestigious awards, including being named a finalist and winning awards in:
Construction and Building Awards
BBC Make a Difference Awards
Raising the Bar Awards
These accolades have further enhanced the company’s credibility and reinforced its position as a trusted, respected business.
Website Development, SEO & AEO
Alongside ongoing website improvements, Bevic Marketing Services has implemented a continuous SEO (Search Engine Optimisation) and AEO (Answer Engine Optimisation) strategy.
Regular website updates, optimised content and technical improvements have strengthened the company’s online visibility, helping customers find RJC Plant Services more easily through both traditional search engines and emerging AI-powered search platforms.
Outcomes
Over the course of six years, the partnership has contributed to significant business growth.
Key outcomes include:
Doubling a seven-figure annual turnover.
Expansion of the company’s service offering.
Growth in team numbers to support increased demand.
Hundreds of thousands of social media impressions and views.
National and regional television coverage.
Extensive press and radio exposure.
Recognition through multiple prestigious business and community awards.
A stronger digital presence supported by ongoing SEO and AEO optimisation.
Conclusion
The long-term partnership between Bevic Marketing Services Ltd and RJC Plant Services Ltd demonstrates the value of a consistent, integrated marketing strategy.
By combining strategic social media management, public relations, award submissions, website development and search optimisation, Bevic has helped transform RJC Plant Services into a highly recognised brand within its industry. The result has been sustained business growth, increased visibility and a reputation that extends well beyond the construction sector.
As the partnership continues, marketing remains a key driver in supporting RJC Plant Services’ ongoing growth and future ambitions.
We'd love to hear from you.
If you'd like an informal chat or fancy meeting for a cuppa and to discuss how Bevic could help your business with outsourced marketing and communications support, don't hesitate to get in touch.
We're happy to answer any questions, and go through our services and experience in further detail.
Tel: 07748 102695 or 0113 2100884
Email: Vicky@bevic.co.uk