After just over one month at Bevic my knowledge of the real world of marketing and communication has already grown so much.

I was delighted to write a piece for Yorkshire Businesswoman magazine on my journey to self-employment, sharing the highs, lows and the what-I-wished-I-knowns.

Seeing the number of beauty salons from across the country standing up together and saying they will no longer stock celebrity magazines for clients to read in a protest against the toxic coverage and language seen in many of the publications, and the subsequent support from their clients, is a real turning point for the media industry.

When it comes to writing content that is engaging, connects and conveys the message you want to your intended target market, it isn’t as easy as just picking up a pen and jotting a few words on paper.

It’s been a huge learning curve, not just in terms of the practicalities of setting up and running my own business, but personally too. I’ve learnt things about myself, my motivations and drive, what I love doing, what I excel at, and what I need to work on. It’s been an eye-opening rollercoaster to say the least!

Before cracking on with any event, there must be a clear aim and reason. Very few of us have spare budget or resources to have the luxury of hosting an event, just because. From my experience, it’s often the little things that can make the big impact. Find out my top 5 tips.